Our company, UniMed Direct, has had an initiative for 2016 based upon Stephen M.R. Covey’s bestselling book The Speed of Trust. Our team experienced FranklinCovey training, which we highly recommend. But back to the book. If you have not read it, and you are in any type of business management, I suggest you get it and read it. One of the key “nuggets” from the book is the idea that when you extend trust to individuals, they generally respond better than if trust is withheld.